Happy New Year!

2024 is here and I'm so grateful to have been able to spend time reflecting and looking forward. Something I've wanted to return to for some time is sharing some of the ideas, thoughts, and learnings I've gained as I've delved into new areas in my career. I have blogged before and I even started a podcast at one point. In recent months, my desire to 'return' to this type of sharing in these professional areas of my life has really grown. In considering the how, what, when, and where, I've returned here to this blog! The structure, name, location, etc., etc. of this blog may change but I'm starting this new chapter, here and now.

Stay Tuned
I have a number of post ideas planned out covering topics in tech and career journeying.

Along these lines, do you have any questions or topics that you'd like to see me address? Let me know!

Happy Tuesday and thanks for reading!

Until the next post,
Jewel

As you may or may not know, I have worked in the advertising technology industry (ad tech for short) for about the past two years. In April, I attended Programmatic I/O – a major industry conference - for the first time. It was stocked full of amazing content and truly amazing food.
 
I’ve developed a Recap that covers a bit of what I learned over two extremely educational days.

For the sake of digestibility, I’ve broken up my Recap into three parts. The first part covered new terms and tech I was introduced to, the second part covered major trends I noticed, and the third part part below covers session content.
​
Without further ado, here are some one-liners from the Programmatic I/O sessions I was able to attend in SF this year!

Session One-Liners:

• Programmatic: Key Numbers, Key Trends
  1. ​​​"What is Programmatic? - An automated method of buying, selling, and fulfilling digital ads."
  2. "Though the shift in share of spend is leaning to mobile, eMarketer found that desktop still commanded a higher CPM."
  3. "The audience  focus is important in programmatic."

 

• How to Use Transparent Data to Reduce Programmatic Waste
  1. ​​"Data is like water: it's abundant and badly needed."

 

• Programmatic In-House: Best Practices in Agency/Marketer Relationships
  1. ​​There are 3 "big things needed" to transform programmatic operations in-house: "Tech, Targets, and Talent".

 

• A Market Perspective on Apps
  1. "Gaming is dominating app monetization"

 

• Best Practices for Implementing a CDP
  1. ​​The "Aggregation Tier" is where CDPs (aka customer data platforms) live in the AdTech stack.
  2. "In a CDP, you need to be able to control what data goes where."
  3. After designing the CDP, map the relevant services -> "Collect, Control, Connect"

 

• Mobile Fraud
  1. ​​"If there's no advertising, there's no point in paying for results since ads didn't drive the results."
  2. When looking into detecting fraud, look at your partners (spend v impressions, spend v app installs, etc.) and ask: "How are these partners paying for their supply? Does the story you're hearing sync with your intuition/experience/industry norms/industry standards/etc.?"​​

 

• How to Build & Leverage A Unified Data Stack
  1. ​​​​"Think of your data stack as the body's nervous system & everyone in the company is a customer of it."
  2. "Think of the 'getting of the data' separately from the 'processing/using of the data'".
  3. "Collect more than you need, less than everything -> back-up everything."

 

• How to Get More Out of Your Data
  1. ​​"Data can help you develop what not to do, as well as what to do."

Plenary Program One-Liners:​

• Shades of In-Housing: ​​"Perhaps the best in-house move is a psuedo-in-house move."
• Activating the Brand: "Focus on both in-house & partner expertise -- what brands want are trusted advisors."
• Digitization of TV: New term - GRP
• Omnichannel Buying Remains More Promise Than Reality: (Joanna O'Connell) "Reaching me is important but reaching me in this 'moment' is even better."

Want to learn more about programmatic advertising? Great! The East Coast version of Programmatic I/O is coming up soon - October 15-16, 2018! Learn more here: Programmatic I/O NYC.

Next Up: AWS' NYC Summit Recap

Do you have any recommendations for other conferences I should attend? Share them with me! :D