Learnings from Programmatic I/O (SF, 2018): Part 2

As you may or may not know, I currently work in the advertising technology industry (ad tech for short) and have been for almost two years now. Last month, I attended Programmatic I/O – a major industry conference - for the first time. It was stocked full of amazing content and truly amazing food.
 
I’ve developed a Recap that covers a bit of what I learned over two extremely educational days.

For the sake of digestibility, I’ve broken up my Recap into three parts. This second part will focus on the overarching trends I picked up on. In Part 1, I covered new terminology and technology I was introduced to at the conference. You can find Part 1 here. Part 3 will cover session content.

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