Learnings from Programmatic I/O (SF, 2018): Part 3

As you may or may not know, I have worked in the advertising technology industry (ad tech for short) for about the past two years. In April, I attended Programmatic I/O – a major industry conference - for the first time. It was stocked full of amazing content and truly amazing food.
 
I’ve developed a Recap that covers a bit of what I learned over two extremely educational days.

For the sake of digestibility, I’ve broken up my Recap into three parts. The first part covered new terms and tech I was introduced to, the second part covered major trends I noticed, and the third part part below covers session content.
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Without further ado, here are some one-liners from the Programmatic I/O sessions I was able to attend in SF this year!

Session One-Liners:

• Programmatic: Key Numbers, Key Trends
  1. ​​​"What is Programmatic? - An automated method of buying, selling, and fulfilling digital ads."
  2. "Though the shift in share of spend is leaning to mobile, eMarketer found that desktop still commanded a higher CPM."
  3. "The audience  focus is important in programmatic."

 

• How to Use Transparent Data to Reduce Programmatic Waste
  1. ​​"Data is like water: it's abundant and badly needed."

 

• Programmatic In-House: Best Practices in Agency/Marketer Relationships
  1. ​​There are 3 "big things needed" to transform programmatic operations in-house: "Tech, Targets, and Talent".

 

• A Market Perspective on Apps
  1. "Gaming is dominating app monetization"

 

• Best Practices for Implementing a CDP
  1. ​​The "Aggregation Tier" is where CDPs (aka customer data platforms) live in the AdTech stack.
  2. "In a CDP, you need to be able to control what data goes where."
  3. After designing the CDP, map the relevant services -> "Collect, Control, Connect"

 

• Mobile Fraud
  1. ​​"If there's no advertising, there's no point in paying for results since ads didn't drive the results."
  2. When looking into detecting fraud, look at your partners (spend v impressions, spend v app installs, etc.) and ask: "How are these partners paying for their supply? Does the story you're hearing sync with your intuition/experience/industry norms/industry standards/etc.?"​​

 

• How to Build & Leverage A Unified Data Stack
  1. ​​​​"Think of your data stack as the body's nervous system & everyone in the company is a customer of it."
  2. "Think of the 'getting of the data' separately from the 'processing/using of the data'".
  3. "Collect more than you need, less than everything -> back-up everything."

 

• How to Get More Out of Your Data
  1. ​​"Data can help you develop what not to do, as well as what to do."

Plenary Program One-Liners:​

• Shades of In-Housing: ​​"Perhaps the best in-house move is a psuedo-in-house move."
• Activating the Brand: "Focus on both in-house & partner expertise -- what brands want are trusted advisors."
• Digitization of TV: New term - GRP
• Omnichannel Buying Remains More Promise Than Reality: (Joanna O'Connell) "Reaching me is important but reaching me in this 'moment' is even better."

Want to learn more about programmatic advertising? Great! The East Coast version of Programmatic I/O is coming up soon - October 15-16, 2018! Learn more here: Programmatic I/O NYC.

Next Up: AWS' NYC Summit Recap

Do you have any recommendations for other conferences I should attend? Share them with me! :D