As you may or may not know, I currently work in the advertising technology industry (ad tech for short) and have been for almost two years now. Earlier this month, I attended Programmatic I/O – a major industry conference - for the first time. It was stocked full of amazing content and truly amazing food.
 
I’ve developed a Recap that covers a bit of what I learned over two extremely educational days.
 
For the sake of digestibility, I’ve broken up my Recap into three parts. This first part will cover new terms and tech I was introduced to, the second part will cover major trends I noticed, and the third part part will cover session content.
 
Part 1: Terms and Tech
 
In most of the sessions I attended, I picked up on some new terms. Some of these were defined by the speakers and with others I did a bit of ad tech research to uncover the definitions. In two particular sessions, as you’ll see below, I learned more about “new tech” than “new terminology”.

​Let's jump in:

• Term: CPI -> Cost Per Install; Session: A Market Perspective on Apps
  • CPI is a key performance indicator used by app developers

 

• Term: Customer LTV -> Customer Lifetime Value; Session: Best Practices for Implementing a CDP (Customer Data Platform)
  • Customer LTV is an important metric used to measure and plan marketing strategies and also understand the value customers bring to a Brand.
  • Interestingly, there's a whole website dedicated to this metric: www.customerlifetimevalue.co/

 

• Term: Google UAC -> Google Universal App Campaigns; Session: Mobile Fraud
  • These campaigns are a good way for app developers to reach more users. Overview and implementation details are here: AdWords Help - About Universal App campaigns
  • Google offers a course on UAC and you can earn a course certificate after completion! More details here: Learn with Google - Introduction to Universal App Campaigns

 

• Tech: AWS Athena; Session: How to Build & Leverage a Unified Data Stack
  • The speaker that mentioned AWS Athena used it in a high-level/low-level comparison to Redshift.
  • Based on my research (Amazon Athena and When to Use Athena vs Other Big Data Services), it looks like Athena is the high-level option for running quick & easy queries compared to Redshift, the low-level, granular option for more complex querying.

 

• Term: GRP -> Gross Rating Point; Session:  Plenary Program, Digitization of TV
  • GRP is a measure of exposures based on a target market. It’s an important metric in the TV advertising space as it helps advertisers determine where to place their ads. Calculated GRPs can be used to both plan TV advertising campaigns and measure their reach.
  • Helpful Links:
    • Marketing Profs Definition
    • Digiday Definition and Discussion
    • Video Ad News Article on Nielsen bring GRP measurement to YouTube

 

• Term & Tech: Private Data Cloud; Session: How To Use Transparent Data to Reduce Programmatic Waste
  • With important topics like online privacy and data usage regulation rising in discussions lately, the focus on ensuring that your data cloud is secure is extremely heightened.

 
Are you also in the ad tech industry? Do you know of any new and emerging terms/tech? Feel free to share!!
 
Stay tuned for Part 2 – thanks for reading! :)
 
-Jewel Langevine

Helloooooo :)

If you read through some of my older posts, you'll see that I sometimes note "Jewel's Random Tidbits" at the end. If you like those and you're wondering where they went, today is your day! I have an entire post with some random tidbits around one-on-one meetings with your boss.

Note that these are my thoughts and these approaches to management may not work for everyone or every situation. I've implemented each of these strategies into my work life and I've observed great success in communicating with my leaders!

My thoughts on 1:1 Meetings with Your Boss:

• Go Prepared - Jot things down during the week (or timespan between 1:1s) and prioritize which things you want to bring up first
  • These can include highs/lows from the week, requests for time-off, requests for certain resources (i.e. time, access to things, etc.), thoughts on your career path, and more.
  • Some topics are more immediate but some can wait until you have dedicated time together.
    
  • Is any one topic a time-sensitive issues or an emergency? Request an additional 1:1 outside of your regular schedule.
• Be Status Ready - Have a running list of status on projects and any day to day duties that you can easily reference
• Take suggestions of new projects, new events, professional development - OWN your career.
• Ask for feedback as needed and Ask if your boss has anything to share on their end
• Remember the Nitty-Gritty - Don't be afraid to ask tactical questions or bring up a really tactical issue you're facing

Do you have any to add to the list? Have you tried any of the above? Let me know! :D

Enjoy your weekend!!
-Jewel

And here we are - Post 10 of Things I am incredibly thankful for.

I am thankful for my parents! :D

Not only am I thankful for the life foundation they have worked so hard to create for my sister and I but also for how they continue to add to that foundation. Even now in my adult (heh heh) life, I know for a fact that I can lean on my parents for advice on how to tackle some of life's toughest situations. They are also there to show me when some of those situations really aren't so tough after all. I am honored to have such great examples in both of them.

Below I've included some adjectives that come to mind when I think of my parents.

Mommy + Daddy
+persistent, hard-working, caring, protecting, resilient, intelligent, devoted


Thanks for reading.

Much love,
Jewel

P.S. While I know not everyone has the joy of having parents in their life - whether it's one or both, my prayer is that everyone will feel that type of parental love and support at least once in their lifetime.