As you may or may not know, I currently work in the advertising technology industry (ad tech for short) and have been for almost two years now. Earlier this month, I attended Programmatic I/O – a major industry conference - for the first time. It was stocked full of amazing content and truly amazing food.
 
I’ve developed a Recap that covers a bit of what I learned over two extremely educational days.
 
For the sake of digestibility, I’ve broken up my Recap into three parts. This first part will cover new terms and tech I was introduced to, the second part will cover major trends I noticed, and the third part part will cover session content.
 
Part 1: Terms and Tech
 
In most of the sessions I attended, I picked up on some new terms. Some of these were defined by the speakers and with others I did a bit of ad tech research to uncover the definitions. In two particular sessions, as you’ll see below, I learned more about “new tech” than “new terminology”.

​Let's jump in:

• Term: CPI -> Cost Per Install; Session: A Market Perspective on Apps
  • CPI is a key performance indicator used by app developers

 

• Term: Customer LTV -> Customer Lifetime Value; Session: Best Practices for Implementing a CDP (Customer Data Platform)
  • Customer LTV is an important metric used to measure and plan marketing strategies and also understand the value customers bring to a Brand.
  • Interestingly, there's a whole website dedicated to this metric: www.customerlifetimevalue.co/

 

• Term: Google UAC -> Google Universal App Campaigns; Session: Mobile Fraud
  • These campaigns are a good way for app developers to reach more users. Overview and implementation details are here: AdWords Help - About Universal App campaigns
  • Google offers a course on UAC and you can earn a course certificate after completion! More details here: Learn with Google - Introduction to Universal App Campaigns

 

• Tech: AWS Athena; Session: How to Build & Leverage a Unified Data Stack
  • The speaker that mentioned AWS Athena used it in a high-level/low-level comparison to Redshift.
  • Based on my research (Amazon Athena and When to Use Athena vs Other Big Data Services), it looks like Athena is the high-level option for running quick & easy queries compared to Redshift, the low-level, granular option for more complex querying.

 

• Term: GRP -> Gross Rating Point; Session:  Plenary Program, Digitization of TV
  • GRP is a measure of exposures based on a target market. It’s an important metric in the TV advertising space as it helps advertisers determine where to place their ads. Calculated GRPs can be used to both plan TV advertising campaigns and measure their reach.
  • Helpful Links:
    • Marketing Profs Definition
    • Digiday Definition and Discussion
    • Video Ad News Article on Nielsen bring GRP measurement to YouTube

 

• Term & Tech: Private Data Cloud; Session: How To Use Transparent Data to Reduce Programmatic Waste
  • With important topics like online privacy and data usage regulation rising in discussions lately, the focus on ensuring that your data cloud is secure is extremely heightened.

 
Are you also in the ad tech industry? Do you know of any new and emerging terms/tech? Feel free to share!!
 
Stay tuned for Part 2 – thanks for reading! :)
 
-Jewel Langevine

Helloooooo :)

If you read through some of my older posts, you'll see that I sometimes note "Jewel's Random Tidbits" at the end. If you like those and you're wondering where they went, today is your day! I have an entire post with some random tidbits around one-on-one meetings with your boss.

Note that these are my thoughts and these approaches to management may not work for everyone or every situation. I've implemented each of these strategies into my work life and I've observed great success in communicating with my leaders!

My thoughts on 1:1 Meetings with Your Boss:

• Go Prepared - Jot things down during the week (or timespan between 1:1s) and prioritize which things you want to bring up first
  • These can include highs/lows from the week, requests for time-off, requests for certain resources (i.e. time, access to things, etc.), thoughts on your career path, and more.
  • Some topics are more immediate but some can wait until you have dedicated time together.
    
  • Is any one topic a time-sensitive issues or an emergency? Request an additional 1:1 outside of your regular schedule.
• Be Status Ready - Have a running list of status on projects and any day to day duties that you can easily reference
• Take suggestions of new projects, new events, professional development - OWN your career.
• Ask for feedback as needed and Ask if your boss has anything to share on their end
• Remember the Nitty-Gritty - Don't be afraid to ask tactical questions or bring up a really tactical issue you're facing

Do you have any to add to the list? Have you tried any of the above? Let me know! :D

Enjoy your weekend!!
-Jewel

The Keynote Session Was Delivered By Steve Loughlin, CEO, SalesforceIQ

This session featured demonstrative customer stories from Mattel, Western Union, Tesoro, and Compassion International. Steve Loughlin discussed Salesforce’s “New Technology Model”, “New Business Model”, and “New Philanthropic Model”. Then, Ken Wilson from Compassion International spoke on how the nonprofit has benefited from using Salesforce. Wilson mentioned that they were able to take 800 applications and replace them with 21 of which Salesforce is the core. We were also able to hear from a beneficiary of Compassion International who shared her story and drove home the societal value of the nonprofit. Joshua Sladek, Senior Manager of Marketing Optimization at Tesoro, shared on his experience and how he came to learn about Salesforce through an acquisition.
 
The session also detailed some product and company features of Salesforce. One aspect of Salesforce that I definitely didn’t know about was their 1/1/1 Model regarding their approach to giving back to the community. The model consists of donating 1% of their time, 1% of their product, and 1% of their funds to serving others!

**Extra**
One session I really wanted to attend but couldn’t was Circles of Success: Drive Metrics Using Report and Dashboards. The Circles of Success series of breakout sessions were so popular that the line reached capacity over an hour before each round. Their popularity was definitely warranted as the series featured small group discussions on really exciting topics related to Customer Success. Though I wasn’t able to actually attend, I got my badge scanned which added me to the list to get the online version!

Happy Monday! :D
​Jewel