As you may or may not know, I currently work in the advertising technology industry (ad tech for short) and have been for almost two years now. Earlier this month, I attended Programmatic I/O – a major industry conference - for the first time. It was stocked full of amazing content and truly amazing food.
I’ve developed a Recap that covers a bit of what I learned over two extremely educational days. For the sake of digestibility, I’ve broken up my Recap into three parts. This first part will cover new terms and tech I was introduced to, the second part will cover major trends I noticed, and the third part part will cover session content. Part 1: Terms and Tech In most of the sessions I attended, I picked up on some new terms. Some of these were defined by the speakers and with others I did a bit of ad tech research to uncover the definitions. In two particular sessions, as you’ll see below, I learned more about “new tech” than “new terminology”. Let's jump in:
Are you also in the ad tech industry? Do you know of any new and emerging terms/tech? Feel free to share!! Stay tuned for Part 2 – thanks for reading! :) -Jewel Langevine
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Helloooooo :)
If you read through some of my older posts, you'll see that I sometimes note "Jewel's Random Tidbits" at the end. If you like those and you're wondering where they went, today is your day! I have an entire post with some random tidbits around one-on-one meetings with your boss. Note that these are my thoughts and these approaches to management may not work for everyone or every situation. I've implemented each of these strategies into my work life and I've observed great success in communicating with my leaders! My thoughts on 1:1 Meetings with Your Boss:
Do you have any to add to the list? Have you tried any of the above? Let me know! :D Enjoy your weekend!! -Jewel The Keynote Session Was Delivered By Steve Loughlin, CEO, SalesforceIQ
This session featured demonstrative customer stories from Mattel, Western Union, Tesoro, and Compassion International. Steve Loughlin discussed Salesforce’s “New Technology Model”, “New Business Model”, and “New Philanthropic Model”. Then, Ken Wilson from Compassion International spoke on how the nonprofit has benefited from using Salesforce. Wilson mentioned that they were able to take 800 applications and replace them with 21 of which Salesforce is the core. We were also able to hear from a beneficiary of Compassion International who shared her story and drove home the societal value of the nonprofit. Joshua Sladek, Senior Manager of Marketing Optimization at Tesoro, shared on his experience and how he came to learn about Salesforce through an acquisition. The session also detailed some product and company features of Salesforce. One aspect of Salesforce that I definitely didn’t know about was their 1/1/1 Model regarding their approach to giving back to the community. The model consists of donating 1% of their time, 1% of their product, and 1% of their funds to serving others! **Extra** One session I really wanted to attend but couldn’t was Circles of Success: Drive Metrics Using Report and Dashboards. The Circles of Success series of breakout sessions were so popular that the line reached capacity over an hour before each round. Their popularity was definitely warranted as the series featured small group discussions on really exciting topics related to Customer Success. Though I wasn’t able to actually attend, I got my badge scanned which added me to the list to get the online version! Happy Monday! :D Jewel |
AuthorThanks for visiting my blog! From Guyana to The Bahamas to Texas to New York City and The San Francisco Bay Area, it's easy to say that I've had many interesting and unique life experiences. Interesting and unique are also great descriptors for my career journey. Categories
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