As you may or may not know, I currently work in the advertising technology industry (ad tech for short) and have been for almost two years now. Earlier this month, I attended Programmatic I/O – a major industry conference - for the first time. It was stocked full of amazing content and truly amazing food.
I’ve developed a Recap that covers a bit of what I learned over two extremely educational days.
For the sake of digestibility, I’ve broken up my Recap into three parts. This first part will cover new terms and tech I was introduced to, the second part will cover major trends I noticed, and the third part part will cover session content.
Part 1: Terms and Tech
In most of the sessions I attended, I picked up on some new terms. Some of these were defined by the speakers and with others I did a bit of ad tech research to uncover the definitions. In two particular sessions, as you’ll see below, I learned more about “new tech” than “new terminology”.
Let's jump in:
Are you also in the ad tech industry? Do you know of any new and emerging terms/tech? Feel free to share!!
Stay tuned for Part 2 – thanks for reading! :)
Thanks for visiting my blog! From Guyana to The Bahamas to Texas to New York City, it's easy to say that I've had many interesting and unique life experiences. Blogging is my chance to share them and I've been do just that for over 4 and a half years!