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As you may or may not know, I currently work in the advertising technology industry (ad tech for short) and have been for almost two years now. Last month, I attended Programmatic I/O – a major industry conference - for the first time. It was stocked full of amazing content and truly amazing food.
I’ve developed a Recap that covers a bit of what I learned over two extremely educational days. For the sake of digestibility, I’ve broken up my Recap into three parts. This second part will focus on the overarching trends I picked up on. In Part 1, I covered new terminology and technology I was introduced to at the conference. You can find Part 1 here. Part 3 will cover session content. Part 2: Trends The format of the conference included break-out, track-based sessions on Day 1 and a Plenary Program on Day 2. I really enjoyed this approach. The first day provided highly specific content in tracks based on the major players in the ad tech ecosystem and the sessions provided time for Q&A. The second day provided guidance and insight for what’s to come in the industry. Across both days, there were three trends that particularly stood out to me in the sessions I attended. Let's take a look at those! In-Housing - A major trending topic that I noticed both days was the idea of advertisers "in-housing" their programmatic technology stack. While many of the in-housing conversations were focused specifically on data management tech, there were some conversations that touched on other needs of the advertiser including topics such as creative (i.e. banner ads, videos, etc.) development. Bringing a programmatic operation fully in-house is a major technical undertaking that can be daunting. With this in mind, many of the speakers, especially agency representatives, noted that perhaps a pseudo in-house approach is best where the advertisers can focus on both internal and partner expertise. Data - Data and a focus on its proper curation, organization, and use was top of mind for numerous presenters. Given the upcoming General Data Protection Regulation (GDPR), ad tech players are heightening their focus on audience data in every regard. Discussions ranged from improving how it's collected (permissions, notifications to consumers, etc.) to how it's used (fraud detection, more precise reach, logging, etc.). Programmatic TV - A third trending topic was Programmatic TV. We as consumers are quickly shifting to a major "on-demand" type of consumption model when it comes to TV-viewing. This provides a great opportunity for advertisers to boost their cross-device efforts (mobile phone <-> tablet <-> connected TV <-> desktop computer <-> etc.). It also provides opportunities for major programming networks and cable providers to jump even deeper into the ad tech world. What are your thoughts on the trends I noted above? Have you noticed any other major ad tech industry trends? Share them and let's keep the conversation going! Until next time, Jewel
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As you may or may not know, I currently work in the advertising technology industry (ad tech for short) and have been for almost two years now. Earlier this month, I attended Programmatic I/O – a major industry conference - for the first time. It was stocked full of amazing content and truly amazing food.
I’ve developed a Recap that covers a bit of what I learned over two extremely educational days. For the sake of digestibility, I’ve broken up my Recap into three parts. This first part will cover new terms and tech I was introduced to, the second part will cover major trends I noticed, and the third part part will cover session content. Part 1: Terms and Tech In most of the sessions I attended, I picked up on some new terms. Some of these were defined by the speakers and with others I did a bit of ad tech research to uncover the definitions. In two particular sessions, as you’ll see below, I learned more about “new tech” than “new terminology”. Let's jump in:
Are you also in the ad tech industry? Do you know of any new and emerging terms/tech? Feel free to share!! Stay tuned for Part 2 – thanks for reading! :) -Jewel Langevine The Keynote Session Was Delivered By Steve Loughlin, CEO, SalesforceIQ
This session featured demonstrative customer stories from Mattel, Western Union, Tesoro, and Compassion International. Steve Loughlin discussed Salesforce’s “New Technology Model”, “New Business Model”, and “New Philanthropic Model”. Then, Ken Wilson from Compassion International spoke on how the nonprofit has benefited from using Salesforce. Wilson mentioned that they were able to take 800 applications and replace them with 21 of which Salesforce is the core. We were also able to hear from a beneficiary of Compassion International who shared her story and drove home the societal value of the nonprofit. Joshua Sladek, Senior Manager of Marketing Optimization at Tesoro, shared on his experience and how he came to learn about Salesforce through an acquisition. The session also detailed some product and company features of Salesforce. One aspect of Salesforce that I definitely didn’t know about was their 1/1/1 Model regarding their approach to giving back to the community. The model consists of donating 1% of their time, 1% of their product, and 1% of their funds to serving others! **Extra** One session I really wanted to attend but couldn’t was Circles of Success: Drive Metrics Using Report and Dashboards. The Circles of Success series of breakout sessions were so popular that the line reached capacity over an hour before each round. Their popularity was definitely warranted as the series featured small group discussions on really exciting topics related to Customer Success. Though I wasn’t able to actually attend, I got my badge scanned which added me to the list to get the online version! Happy Monday! :D Jewel Attending Dreamforce has been a goal of mine since I first learned about Salesforce and started using it back in 2013. Salesforce delivers really cool products and Dreamforce sounds like a really cool event.
So, I was really happy when I learned of Salesforce’s World Tour! They essentially bring Dreamforce to you locally and give you a one-day taste of what the bigger event is like. Last week I attended the Salesforce World Tour in Houston, TX and it was SO GREAT! It was held at The Westin Galleria and, if you’re familiar with the Houston Galleria, you already know how cool of a venue that is. The day’s agenda included morning breakout sessions, a keynote, lunch, afternoon breakout sessions, and a networking reception. The event was completely free AND they managed to serve a delish lunch, great Starbucks coffee plus sodas & water throughout the day, and heavy h’ourdurves plus wine & beer during the networking reception. I was able to attend the keynote session and four breakout sessions. I got great notes which I will share with you here! :) #Stay Tuned! Happily, Jewel |
AuthorThanks for visiting my blog! From Guyana to The Bahamas to Texas to New York City, it's easy to say that I've had many interesting and unique life experiences. Blogging is my chance to share them and I've been do just that for over 4 and a half years! Categories
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