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As you may or may not know, I have worked in the advertising technology industry (ad tech for short) for about the past two years. In April, I attended Programmatic I/O – a major industry conference - for the first time. It was stocked full of amazing content and truly amazing food.
I’ve developed a Recap that covers a bit of what I learned over two extremely educational days. For the sake of digestibility, I’ve broken up my Recap into three parts. The first part covered new terms and tech I was introduced to, the second part covered major trends I noticed, and the third part part below covers session content. Without further ado, here are some one-liners from the Programmatic I/O sessions I was able to attend in SF this year! Session One-Liners:
Plenary Program One-Liners:
Want to learn more about programmatic advertising? Great! The East Coast version of Programmatic I/O is coming up soon - October 15-16, 2018! Learn more here: Programmatic I/O NYC. Next Up: AWS' NYC Summit Recap Do you have any recommendations for other conferences I should attend? Share them with me! :D
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As you may or may not know, I currently work in the advertising technology industry (ad tech for short) and have been for almost two years now. Last month, I attended Programmatic I/O – a major industry conference - for the first time. It was stocked full of amazing content and truly amazing food.
I’ve developed a Recap that covers a bit of what I learned over two extremely educational days. For the sake of digestibility, I’ve broken up my Recap into three parts. This second part will focus on the overarching trends I picked up on. In Part 1, I covered new terminology and technology I was introduced to at the conference. You can find Part 1 here. Part 3 will cover session content. Part 2: Trends The format of the conference included break-out, track-based sessions on Day 1 and a Plenary Program on Day 2. I really enjoyed this approach. The first day provided highly specific content in tracks based on the major players in the ad tech ecosystem and the sessions provided time for Q&A. The second day provided guidance and insight for what’s to come in the industry. Across both days, there were three trends that particularly stood out to me in the sessions I attended. Let's take a look at those! In-Housing - A major trending topic that I noticed both days was the idea of advertisers "in-housing" their programmatic technology stack. While many of the in-housing conversations were focused specifically on data management tech, there were some conversations that touched on other needs of the advertiser including topics such as creative (i.e. banner ads, videos, etc.) development. Bringing a programmatic operation fully in-house is a major technical undertaking that can be daunting. With this in mind, many of the speakers, especially agency representatives, noted that perhaps a pseudo in-house approach is best where the advertisers can focus on both internal and partner expertise. Data - Data and a focus on its proper curation, organization, and use was top of mind for numerous presenters. Given the upcoming General Data Protection Regulation (GDPR), ad tech players are heightening their focus on audience data in every regard. Discussions ranged from improving how it's collected (permissions, notifications to consumers, etc.) to how it's used (fraud detection, more precise reach, logging, etc.). Programmatic TV - A third trending topic was Programmatic TV. We as consumers are quickly shifting to a major "on-demand" type of consumption model when it comes to TV-viewing. This provides a great opportunity for advertisers to boost their cross-device efforts (mobile phone <-> tablet <-> connected TV <-> desktop computer <-> etc.). It also provides opportunities for major programming networks and cable providers to jump even deeper into the ad tech world. What are your thoughts on the trends I noted above? Have you noticed any other major ad tech industry trends? Share them and let's keep the conversation going! Until next time, Jewel As you may or may not know, I currently work in the advertising technology industry (ad tech for short) and have been for almost two years now. Earlier this month, I attended Programmatic I/O – a major industry conference - for the first time. It was stocked full of amazing content and truly amazing food.
I’ve developed a Recap that covers a bit of what I learned over two extremely educational days. For the sake of digestibility, I’ve broken up my Recap into three parts. This first part will cover new terms and tech I was introduced to, the second part will cover major trends I noticed, and the third part part will cover session content. Part 1: Terms and Tech In most of the sessions I attended, I picked up on some new terms. Some of these were defined by the speakers and with others I did a bit of ad tech research to uncover the definitions. In two particular sessions, as you’ll see below, I learned more about “new tech” than “new terminology”. Let's jump in:
Are you also in the ad tech industry? Do you know of any new and emerging terms/tech? Feel free to share!! Stay tuned for Part 2 – thanks for reading! :) -Jewel Langevine Helloooooo :)
If you read through some of my older posts, you'll see that I sometimes note "Jewel's Random Tidbits" at the end. If you like those and you're wondering where they went, today is your day! I have an entire post with some random tidbits around one-on-one meetings with your boss. Note that these are my thoughts and these approaches to management may not work for everyone or every situation. I've implemented each of these strategies into my work life and I've observed great success in communicating with my leaders! My thoughts on 1:1 Meetings with Your Boss:
Do you have any to add to the list? Have you tried any of the above? Let me know! :D Enjoy your weekend!! -Jewel And here we are - Post 10 of Things I am incredibly thankful for.
I am thankful for my parents! :D Not only am I thankful for the life foundation they have worked so hard to create for my sister and I but also for how they continue to add to that foundation. Even now in my adult (heh heh) life, I know for a fact that I can lean on my parents for advice on how to tackle some of life's toughest situations. They are also there to show me when some of those situations really aren't so tough after all. I am honored to have such great examples in both of them. Below I've included some adjectives that come to mind when I think of my parents. Mommy + Daddy +persistent, hard-working, caring, protecting, resilient, intelligent, devoted Thanks for reading. Much love, Jewel P.S. While I know not everyone has the joy of having parents in their life - whether it's one or both, my prayer is that everyone will feel that type of parental love and support at least once in their lifetime.  Source: pinterest.com I am so very thankful for my baby sister. :)
There are tons of quotes out there that describe the importance of family. There's also a good set of quotes on the bond between sisters. I found the one to the left and it only scratches the surface of what my little sister means to me. Having her in my life is a constant reminder of why I need to do well for myself. If she is looking at me as an example, I can only hope that she will surpass anything that I am blessed enough to achieve in life! My baby sister is so talented and beautiful. She's an important part of my life that I would never trade to be an only-child (hahahahaha). Peace and Blessings to you dear readers. Happy Saturday! -With Love, Jewel So today was a magical day for me in New York City.
I am so, so, so happy and thankful to be here! Today is, indeed, the 15th anniversary of the 9/11/2001 - a very sad and historic moment in history. For me, today reminded me why New York is so great and why it's important to be grateful for life's blessings. After pulling myself out of bed laaaatee in the afternoon, I decided to pop into Lower Manhattan for some coffee and something to eat. I got a suggestion from my friend for Aroma Espresso Bar on Church Street and decided to check it out. It was a great and very delicious choice. I highly recommend the California Chicken Sandwich and the Iced Aroma with whipped cream - yum! Once I had completely stuffed myself with edible goodness, I made my way to the Union Square area for church! I was originally headed to Hillsong NYC's campus at Irving Plaza but I discovered Every Nation NYC around the corner and decided to check it out. It was a really refreshing evening of worship and a reminder that, even in this busy city, time with God is always the best idea. On my way back to BK for the night, I stumbled upon a full on dance party in Union Square Subway Station. Y'all, seriously? Only in New York! When I finally managed to pull myself from the "party of a lifetime" :), I ended up on the Q train home and took in the beautiful Manhattan views as the train crossed the Manhattan Bridge over the East River. SO magical! As I prepare for the work week ahead, I am choosing to be joyful and thankful! With all the troubles and stresses of this world, it only does the soul well to think positively. Y'all have a wonderful night! :) -Jewel I am thankful for a running car!
So I got my first car at the beginning of last year and I am so grateful for the change it has brought to my life! In a September 2014 post which can be found here, I mentioned how much I enjoy the upsides of public transportation. I still do! However, there are, obviously, some downsides. Grocery shopping is an example that immediately comes to mind! Oh the struggle of deciding if I should buy orange juice OR milk because the thought of buying both in one trip and having to lug extra heavy grocery bags on the bus was discouraging. Another example - taking my puppy to the vet, dog park, pet store, etc. I got Melio around the same time I got my car and I really don't know what would have happened if I couldn't drive him around. Haha....I kinda know. We most likely would have been on less trips to the park, I would have brought home smaller bags of food from the pet store, and we would have to beg...I mean, ask...good friends for rides to the vet. But, thank God for a car! I have a lot of respect for those of us who do not have the option of driving ourselves around. I know what it's like. To me, those pre-car, pre-driving years only prepared me for my updated state. :) All the best y'all! For those of you saving or waiting on your opportunity to drive - hang in there! Love, Jewel  I am thankful for my sweet puppy. Oh how I love him so. :) My sweet puppy Melio! I have had Melio in my life for a little less than a year and a half now. He's such a joy and blessing to me. It's been especially great to have a little companion here in Dallas while I've adjusted to my new city. Taking him out for walks or play time at dog parks has been a great way to explore Dallas and meet new people. I also love how many dog-friendly restaurants there are around here! One in particular (actually my favorite so far) is Mutts Canine Cantina. It's basically a dog park with a restaurant attached to it and it's so much fun for both people and dogs. Melio loooooves it there - he loves anywhere that gives him to opportunity to "greet" people and other dogs and/or "taste test" new treats. Hahahaha...... Anyway, here's to a great first week in April! Have a blessed Monday! :) Love, Jewel The Keynote Session Was Delivered By Steve Loughlin, CEO, SalesforceIQ
This session featured demonstrative customer stories from Mattel, Western Union, Tesoro, and Compassion International. Steve Loughlin discussed Salesforce’s “New Technology Model”, “New Business Model”, and “New Philanthropic Model”. Then, Ken Wilson from Compassion International spoke on how the nonprofit has benefited from using Salesforce. Wilson mentioned that they were able to take 800 applications and replace them with 21 of which Salesforce is the core. We were also able to hear from a beneficiary of Compassion International who shared her story and drove home the societal value of the nonprofit. Joshua Sladek, Senior Manager of Marketing Optimization at Tesoro, shared on his experience and how he came to learn about Salesforce through an acquisition. The session also detailed some product and company features of Salesforce. One aspect of Salesforce that I definitely didn’t know about was their 1/1/1 Model regarding their approach to giving back to the community. The model consists of donating 1% of their time, 1% of their product, and 1% of their funds to serving others! **Extra** One session I really wanted to attend but couldn’t was Circles of Success: Drive Metrics Using Report and Dashboards. The Circles of Success series of breakout sessions were so popular that the line reached capacity over an hour before each round. Their popularity was definitely warranted as the series featured small group discussions on really exciting topics related to Customer Success. Though I wasn’t able to actually attend, I got my badge scanned which added me to the list to get the online version! Happy Monday! :D Jewel |
AuthorThanks for visiting my blog! From Guyana to The Bahamas to Texas to New York City, it's easy to say that I've had many interesting and unique life experiences. Blogging is my chance to share them and I've been do just that for over 4 and a half years! Categories
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